Global:Soul

We were asked to create the identity and brand for London dedicated soul music radio station; Global:Soul Radio. 

The radio is a 24 hour station broadcasting from all around the world, so a brand concept was developed which evolved around the notion of time and the 24 hour world clock. 

The digital clock (00:00) becomes our main graphic device for both the logo and off shoots within the world of GS:R (Global Soul:Radio).

The colour palette was a contemporary upgrade from their current gold and black.

https://globalsoulradio.com/

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