We were asked to develop an instantly recognisable brand identity for Acid Jazz's new Radio platform in association with Fred Perry.
Totally Wired Radio (TWR) is the brand new radio station from Acid Jazz, the seminal East London record company which is currently celebrating its 30th birthday. The station takes its name from the ground-breaking series of albums launched by Eddie Piller and Gilles Peterson which became a byword for creative eclecticism.
TWR is the audio companion to Fred Perry Subculture – promoting independence, individuality and identity. From Punk to Funk, Jazz to Reggae, Hip Hop to Gospel and a whole lot more in-between.
Music across the genres and music across the boundaries.